Client
- Energyworx
Services
- Rebranding proposal
- Marketing strategy
Targeting the mavericks in energy data management
Energyworx help utility companies unlock valuable insights from their massive energy data sets. Their innovative platform enables utilities to better understand and predict customer consumption patterns, optimize energy pricing, and accelerate the transition to clean energy.
Energyworx has been recognized by Gartner as a visionary in the Meter Data Management market for three consecutive years.
Objective
Energyworx needed a brand uplift that would reflect that but also a brand that is more approachable, educations and a though leader in the energy and utilities companies worldwide.
Our solution
As part of the Marketing Activation Program, I have partnered up with the brilliant Creative Director, Edwin Rozendal, and have completed the initial proposal and first phase of the business strategy – creating a complete new brand positioning, new set of values, messaging, and an upgraded visual identity for Energyworx.
Results
Together, we have worked on a more purpose-led content strategy that addresses innovative CIOs and CEOs and helping them understand the road less traveled.
We redefined and segmented their identity to be more confident and flexible in its application and to better reflect the company’s commitment to personal contact, giving the entire identity a more human feel.
Let’s build you brand and website that boosts leads
