Client
- Blend Amsterdam
Services
- Marketing strategy
- Rebranding
- Website
Creating an establishing and clear brand for an NGO
Blend Amsterdam is a social enterprise committed to training and empowering young adults who grow up with fewer opportunities or who are in a vulnerable position.
Objective
Blend Amsterdam is committed to training and empowering young adults who grow up with fewer opportunities or are in a vulnerable position. Their students have often had to deal with many challenges in their early childhood and have grown up in a disadvantaged environment. They have to work harder for the same opportunities and their safety net is smaller.
Therefore Blend has created a comprehensive coaching and training programme that helps young adults get the resilience they need, and the skills to be able to be self sustained.
Our solution
I have partnered up with a brilliant graphic designer, Chrysa Sarlani and together with Amber, the founder of the foundation and the Blend volunteers, we have managed to get out the real impact and vision of Blend. From there onwards, it was just a matter of unveiling rather than creating this incredible brand. We have mostly focused on elements that were there already, simply highlighting the organization, its purpose as well as the young adults that we are creating change for.
Results
We have put together a streamlined positioning, brand messaging as well as redefine their visual identity – from website to social media to sales presentations. When focusing on the visual identity, we wanted to keep the idea of empowering young adults, making them proud of being part of Blend but also making them the heroes of our story. The brand is set on its foundation of positivity, playfulness, and hope.
Check out: www.blend.amsterdam
“Working with Cristina as our brand strategist has been a transformative experience for Blend Amsterdam. Her expertise and creative vision have been crucial in elevating our brand to new heights. From the outset, Cristina understood the essence of Blend - our commitment to social impact and community building. She redefined our visual identity and streamlined our brand messaging, ensuring that every element resonated with our mission and values. Cristina's dedication and innovative approach have made a lasting impact on our brand. We highly recommend her to anyone looking to take their brand to the next level.”
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